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Optimising sustainable digital branding through big data: an analysis of the real estate sector across six continents

Year: 2025

Type: article

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2025.10071886

Authors: Costas Vassilakis, Damianos P. Sakas, Marina C. Terzi, Dimitrios P. Reklitis

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411418209

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