Work

The Mediating Effect of Perceptions of Green Products on the Relationship Between Social Media Usage and Consumer Engagement among Gen Z and Millennials on Small Medium Enterprises

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.905000393

Authors: Jade Michael B. Asna, Crispin Jay T. Roscales, John Mark B. Lazaro, Helaria B. Carmona

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411434734

FWCI:

Cites:

Cited by:

Related to: 10