Year: 2025
Type: article
Study design: Observational Study
Abstract: In today’s virtual panorama, content advertising and marketing plays a essential function in shaping consumer perceptions and influencing their buying choices. This have a look at explores the impact of content material advertising strategies on purchaser shopping for behavior, specializing in key independent variables consisting of content material nice, type of content, and consumer-generated content material. The studies investigates how those factors force patron engagement, satisfaction, purchase motive, and brand loyalty vital determinants of enterprise success in the digital era. A descriptive studies design turned into hired, utilising a dependent questionnaire to accumulate records through convenience sampling. The findings recommend that top notch, applicable, and engaging content material drastically impacts client believe and decision-making. Businesses that leverage powerful content material marketing techniques can decorate consumer relationships, improve emblem recognition, and improve sales. Furthermore, user-generated content material fosters authenticity and credibility, strengthening the brand’s reference to its audience. The examine contributes to the growing body of virtual marketing literature by way of presenting empirical proof on the effectiveness of content advertising and marketing.
Authors: S Praveen, R Sankar Ganesh
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411436450