Work

Harnessing Generative AI for Transforming Marketing Strategies: Enhancing Consumer Engagement through Precision and Personalization

Year: 2025

Type: conference-paper

Source: International Conference on Pervasive Computing and Social Networking (ICPCSN)

DOI: 10.1109/icpcsn65854.2025.11035208

Authors: Anurag Agnihotri, R Saravanakumar

Institutions: University of Delhi, Saveetha University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411447602

FWCI: 3.581

Cites: 20

Cited by: 1

Related to: 10