Work

Engagement With Brand Posts on International Women's Day: An Empirical Analysis of Differences in Gender and Authenticity

Year: 2025

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70086

Authors: Rafael Bravo, José M. Pina

Institution: Universidad de Zaragoza

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

Funder: Gobierno de Aragón

OpenAlex ID: W4411460009

FWCI: 3.688

Cites: 53

Cited by: 2

Related to: 10