Year: 2025
Type: article
Study design: Observational Study
Abstract: The study looks at the lively state of digital marketing in India, watching the latest trends, how people behave, and their use of various platforms. Because of more people using mobile internet, social media, and AI, digital marketing has become an effective approach for businesses in India from various sectors. A total of 60 respondents were taken into consideration in the study by collecting data using a quantitative approach. What stands out from the findings is that short videos, ads that match the user, and special discounts do a lot to affect people’s buying habits. Even though influencer marketing performs well, opinions about influencers differ among different groups, which calls for tailoring and more truthful efforts. It is concluded in the study that businesses can only succeed in the evolving digital marketplace by using platform-, customer-, and ethics-oriented strategies. The paper mentions how digital marketing can be used more effectively in India by discussing its effects on professionals, decision-makers, and future research.
Author: PUNEET KUMAR -
Institution: Galgotias University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411463338