Work

Personal brand of an osteopathic doctor as a promotion strategy in the market of medical services

Year: 2025

Type: article

Abstract: The article is devoted to the signifi cance and peculiarities of forming a personal brand of an osteopathic doctor. The authors studied extensive material on this topic, made a terminological distinction of concepts close to the word «brand», formed the main recommendations for taking into account modern trends in the process of forming a personal brand, revealed the presence of an acute shortage of scientifi c and business publications on this topic.

Source: Russian Osteopathic Journal

DOI: 10.32885/2220-0975-2025-2-97-106

Authors: E. S. Tregubova, O. V. Kuchina

Institutions: St Petersburg University, North-Western State Medical University named after I.I. Mechnikov, The Russian Presidential Academy of National Economy and Public Administration, North-West Institute of Management

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4411463943

FWCI: 5.455

Cites: 3

Cited by: 3

Related to: 10