Work

When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104375

Authors: Daria Koksal, Melanie Moore Koskie, William B. Locander

Institution: Louisiana Tech University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411483877

FWCI: 5.922

Cites: 110

Cited by: 9

Related to: 10