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Comparing Supervised and Unsupervised Learning Techniques for Customer Segmentation in Marketing

Year: 2025

Type: conference-paper

DOI: 10.1109/icfts62006.2025.11031908

Authors: Dr. S. Thandayuthapani, Dr. Irfan Abdul Karim Shaikh, Dr. Govind Soni, Dr. Manesh R. Palav, Dr. Ashok Kumar Sahoo, Anjana C A

Institutions: Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Bahrain Polytechnic, Symbiosis University of Applied Sciences, Dr. D.Y. Patil Vidyapeeth, Pune, Kalasalingam Academy of Research and Education, Mahatma Gandhi University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411484459

FWCI:

Cites: 12

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Related to: 10