Predictive Customer Churn Analysis and Retention Strategy Development Using the Global Superstore Dataset
Year: 2025
Type: conference-paper
Authors: Parni Agrawal, Shantanu Rajesh, Arya Singh, T Ragupathi
Institution: SRM Institute of Science and Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411484769