Work

A Predictive Analytics Approach to Brand Equity Optimization: Unveiling Consumer Insights for Masstige Marketing

Year: 2025

Type: conference-paper

DOI: 10.1109/icdsbs63635.2025.11031946

Authors: Parihar Suresh Dahake, Akhtar Raza Anwar Khan Pathan, Nihar Suresh Dahake, Kanak Wadhwani

Institution: Raisoni Group of Institutions

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411484975

FWCI: 3.892

Cites: 25

Cited by: 1

Related to: 10