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Improving Decision-Making in Retail: Employing DBSCAN Algorithm for Enhanced Customer Segmentation in Mall Environments

Year: 2025

Type: conference-paper

DOI: 10.1109/icfts62006.2025.11031670

Author: Lavanya. M

Institution: Saveetha University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411485019

FWCI: 3.892

Cites: 10

Cited by: 1

Related to: 10