Influencer Scale in Marketing: Examining the Impact of Mega, Macro, Micro, and Nano Influencers on Brand Loyalty and Engagement in the Indian Merchandise Market
Year: 2025
Type: article
Source: Asian Journal of Management
Authors: Sivakami R, Prerna Thapa
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411492856