Work

Interactive marketing and instant donations: psychological drivers of virtual YouTuber followers’ contributions

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-11-2024-0512

Authors: Han Lee, Ju-Yin Weng, Kuan Yun Chen

Institutions: Soochow University, Soochow University, Chang Gung University, National Yang Ming Chiao Tung University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411500450

FWCI: 5.388

Cites: 69

Cited by: 3

Related to: 10