Work

The Impact of Negative Media Coverage of Celebrity Endorsers on Brand Image, Brand Attitude, and Purchase Intention: Targeting Potential Customers of Travel Agencies

Year: 2025

Type: article

Study design: Observational Study

Source: The Convergence Tourism Contents Society

DOI: 10.22556/jctc.2025.11.2.45

Authors: The Convergence Tourism Contents Society, Deok-Hee Cheon, Sang-Hun Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411501159

FWCI:

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Related to: 10