Effects of Live Commerce Characteristics for Travel Products on Herd Behavior and Impulse Purchase Intention: Mediating Role of Continued Viewing Intention
Year: 2025
Type: article
Study design: Observational Study
Authors: The Convergence Tourism Contents Society, Jiyeon Han, Bomi Son, Namho Chung
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411501172