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Customer-Based Market Segmentation in E-Commerce Using Hybrid Clustering

Year: 2025

Type: article

Abstract: - Utilizing predictive modeling and data mining, this study develops market and customer segments for effective marketing strategies. Market segmentation recognizes that customers have different interests, buying habits, and preferences. By creating specialized strategies for specific target groups, a company can enhance its resource management and sales. Customer segmentation involves clustering individuals with similar characteristics and behaviors, enhancing understanding of customers' demographics and dynamic behavior.

Source: International Research Journal of Innovations in Engineering and Technology

DOI: 10.47001/irjiet/2025.iccis-202503

Authors: Dr. R.M. Mallika, Goli Madhuri, P.M.Lokesh, B. Pavan Kalyan, D Mahesh Babu, P.Neelakumar

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4411501234

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