Work

Mapping the digital landscape: a bibliometric analysis of the role of digital marketing in customer engagement

Year: 2025

Type: article

Source: International Journal of Business Competition and Growth

DOI: 10.1504/ijbcg.2025.146830

Authors: Monika Sehgal, N.A. Kavita

Institution: Maharshi Dayanand University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411505956

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