Year: 2025
Type: article
Abstract: The rapid advancement of technology and the increasing dependence on digital platforms have transformed the marketing landscape. Traditional marketing methods such as print, radio, and television have been gradually overshadowed by digital marketing strategies, which offer more precise targeting, real-time data analytics, and cost-effective solutions. This article explores how digital marketing is replacing traditional marketing methodologies by providing businesses with enhanced reach, better engagement with consumers, and improved ROI. It also highlights the driving forces behind this shift, including the role of social media, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising. The paper further discusses the challenges and limitations businesses face in transitioning from traditional marketing to digital methods and concludes by offering a forecast on the future of marketing.
Source: European Economic Letters (EEL)
Author: Jai Narayan Yadav
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411536132