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Machine learning approach to predict purchase decision of bank products and services

Year: 2025

Type: article

Source: International Journal of Advanced Intelligence Paradigms

DOI: 10.1504/ijaip.2025.10072034

Authors: Nitin Mishra, Vimal Mishra, Saumya Chaturvedi

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411538506

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