Work

'How engaged are you' Pakistan vs. UK: a cross-cultural study of the effects of customer engagement in the digital era

Year: 2025

Type: article

Study design: Observational Study

Source: European J of International Management

DOI: 10.1504/ejim.2025.146859

Authors: Shahzeb Hussain, Constantinos Vasilios Priporas, Suyash Khaneja

Institutions: Northumbria University, University of Nicosia, Middlesex University London, World University of Design

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411578434

FWCI: 3.688

Cites:

Cited by: 2

Related to: 10