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Relationship between Sport Corporate Sponsorship Motivation, Attitude, and Brand Loyalty among Chinese University Students

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Convergence and Consilience(JCC)

DOI: 10.33090/sfcc.8.3.5

Authors: Ce Guo, Lian Wang, Wenpeng Ma

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411591478

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