Work

The Impact of Virtual Influencers on Social Media: Driving Customer Engagement and Strengthening Brand Loyalty in the Indian Millennial Market

Year: 2025

Type: article

Study design: Observational Study

Source: Dragoman Journal

DOI: 10.63132/ati.2025.theimp.9370

Authors: S. Basha, Thejasvi Sheshadri, G.R. Lokesh, Ramesh Babu, Vinod Kanumuri, S.N. Lakshmi, T.A. Shwetha

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411599627

FWCI: 5.531

Cites:

Cited by: 3

Related to: 10