Work

A Comprehensive Review of Artificial Intelligence Models for Lifetime Value Optimization

Year: 2025

Type: conference-paper

Source: International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE)

DOI: 10.1109/rmkmate64874.2025.11042517

Authors: Vinay Kumar Kasula, Chaitanya Tumma, Bhargavi Konda

Institutions: Visa (United States), University of the Cumberlands

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411640296

FWCI: 12.25

Cites: 32

Cited by: 6

Related to: 10