Attributes of the commercial offer of the petrol station network addressed to households in the Podkarpackie voivodeship
Year: 2025
Type: article
Abstract: Purpose: The main objective of the article is to present the results of research aimed at indicating the attributes of the commercial offer of the petrol station network addressed to households residing in the Podkarpackie Province. The essence of the research problem comes down to providing an answer to the question regarding the fundamental factors characterizing the commercial offer of the petrol station network addressed to individual customers. Detailed questions refer to indicating the entity structure of the retail market of petrol station network in the studied region. In addition, its geographical, subject and process structure. The structure of the article consists of the following parts, i.e. determining the current state of knowledge in the scope of the discussed issues, describing the research method, presenting the measurement results and their interpretation, and presenting the final conclusions. The research method used is a critical review of the subject literature and quantitative methods. Design/methodology/approach: The research procedure will run through the following stages: 1) determining the current state of knowledge in the scope of the discussed issues; 2) description of the research method; 3) measurement and interpretation of the obtained results; 5) final conclusions. The applied research method is a critical review of the subject literature and quantitative methods. For the purposes of the conducted research, the following criteria were indicated for the characteristics of the commercial offer of the petrol station network, i.e. economic-financial, organizational-technical and safety. Findings: It should be emphasized that the research results presented in the article are preliminary in nature. They constitute one of the stages of scientific research, i.e. Attributes and determinants of the commercial offer of the petrol station network aimed at households in the Podkarpackie Province. The aim of this research is to indicate the scope and form of cooperation between the retail supplier of liquid fuels and individual customers whose place of residence is the Podkarpackie Province. It is implemented by: determining the attributes of the commercial offer of the petrol station network addressed to households in the Podkarpackie Voivodeship, indicating the determinants of the choice of the transport fuel supplier by households residing in the Podkarpackie Voivodeship, and determining to what extent the commercial offer of the petrol station network addressed to individual customers in the Podkarpackie Voivodeship reflects the actual needs of the market. Originality/value: This publication is practical. The adopted main topic and goal of the research is a response to the identified needs reported by individual clients in relation to the current state of knowledge, achievements and experience of the researcher. Actions taken to achieve progress in scientific knowledge in the discipline of management science and quality in the area of trade systems, their organization and management. Keywords: supplier, liquid fuels, road transport, customers. Category of the paper: Research paper.
Author: Zdzisław Jedynak
Institution: Rzeszów University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411729695