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Collaborative Trends in Social Media Marketing and Consumer Brand Attitude: A Bibliometric Analysis of Co-Authorship Networks

Year: 2025

Type: article

Abstract: This study aims to explore the collaborative trends in the research domain of social media marketing (SMM) and consumer brand attitude by conducting a bibliometric analysis of co-authorship networks. It examines how the volume of research has evolved over time and identifies key contributors—authors, institutions, and countries—shaping the field.

Source: Journal of Emerging Technologies and Innovative Research

DOI: 10.56975/jetir.v12i6.565185

Authors: Saideep Shrivastava, Dr. Pragya Keshari

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4411736873

FWCI:

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