Work

The Impact of Visual Design Elements in Tea Bag Packaging on Consumer Behaviour: A Prototype and Pilot Study

Year: 2025

Type: conference-paper

Source: AHFE international

DOI: 10.54941/ahfe1006076

Authors: Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411755598

FWCI: 3.892

Cites:

Cited by: 1

Related to: 10