Work

Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis

Year: 2025

Type: article

Source: Journal Of Vacation Marketing

DOI: 10.1177/13567667251351025

Authors: Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul

Institution: Srinakharinwirot University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411780699

FWCI: 1.806

Cites: 64

Cited by: 1

Related to: 10