Work

Customer Lifetime Value: Dimensionalities and Conceptual Connections

Year: 2025

Type: article

Abstract: Customer Lifetime Value (CLV) has a strong relationship to customer satisfaction and firm profitability . This review indicates that once such a relationship is developed and cemented, multiple benefits accrue to the brand and the firm. The review lays the groundwork for further studies of CLV, especially in the emerging economies.

Source: Markets Globalization & Development Review

DOI: 10.23860/mgdr-2025-10-01-04

Authors: Sharmistha Bhattacharyya, Mrinmoy Kumar Sarma

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411801364

FWCI: 1.795

Cites: 21

Cited by: 1

Related to: 10