Work

How to make a green product advertisement? The effect of advertising appeals on green purchase intention

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2024-1766

Authors: Tingting Li, Jingyi An, Desheng Wang

Institution: Shandong University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411831147

FWCI: 12.73

Cites: 36

Cited by: 7

Related to: 10