The New Landscape of Social Media Content Creation: How Influencers' Adoption of Generative AI to Generate Content Disclosure Affects Consumers' Behavioral Responses
Year: 2025
Type: conference-paper
Abstract: Purpose–The purpose of this paper is to examine how social media influencers' adoption of generative artificial intelligence (GenAI) to create posts content disclosure affects their followers' responses.
Author: Senhua Wang
Institution: Shanghai University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4411887365