Work

Decoding the brand equity pathway to fast fashion repurchase intentions in emerging markets: the power of social media marketing activities

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-01-2025-0051

Authors: Yan Li, Mohammad Enamul Hoque, Abdullah Al Mamun, Qing Yang, Wan Mohd Hirwani Wan Hussain

Institutions: Nantong Institute of Technology, State University of Padang, BRAC University, National University of Malaysia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411899359

FWCI: 11.06

Cites: 92

Cited by: 7

Related to: 10