The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales
Year: 2025
Type: article
Study designs: Systematic Review, Meta-Analysis
DOI: 10.1111/ijcs.70090
Authors: Tao Yin, Andy Wei Hao, Tianshu Chu, Xiaorong Fu
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411938417