An Empirical Study on the Game and Equilibrium Relationship between Consumer Psychological Model and Enterprise Marketing Behavior Model in the New Period
Year: 2025
Type: article
Abstract: Corporate marketing activities as an important means to increase the share of products and services, and comprehensively promote the corporate service brand.Diversified marketing behavior will prompt changes in the psychology of the market consumer groups, leading to deviations in the enterprise's judgment of market development trends.According to the enterprise marketing behavior and consumer psychological changes to build the corresponding model, indepth discussion of the interaction mechanism between the two, can accurately determine the existence of the game relationship and equilibrium relationship, accurately analyze the main reasons for the judgment of the deviation, and then to ensure that the practice of marketing strategy to obtain the maximum benefit.In this paper, after studying the consumer psychology model and enterprise marketing behavior model, according to the assumptions put forward by the research, based on the network platform using big data technology "kill acquaintance" phenomenon to carry out empirical research, and clarify the effective measures to solve the marketing problem.
Source: ZKG international
DOI: 10.63386/619264
Authors: Sanfeng Zhang, Jin Shi
Institution: Université Grenoble Alpes
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411945535