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Machine Learning Models for Enhancing Customer Segmentation and Targeting in Business Intelligence

Year: 2024

Type: conference-paper

Source: International Conference on Advances in Computing, Communication and Materials (ICACCM)

DOI: 10.1109/icaccm61117.2024.11059001

Authors: Madhu Chavva, N. Meenakshi, Malothu Sindhuja, Sathiesh Veera, Mahesh Manohar Bhanushali, Prateek Srivastava

Institutions: Saveetha University, University of Mumbai, Chhatrapati Shahu Ji Maharaj University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411949066

FWCI:

Cites: 17

Cited by:

Related to: 10