Work

Ai-generated Content and Its Effectiveness in Marketing Campaigns

Year: 2025

Type: article

Abstract: The advent of artificial intelligence (AI) has revolutionized content creation in marketing, enabling brands to generate personalized, scalable, and engaging content efficiently. This study explores the effectiveness of AI-generated content in marketing campaigns, examining its impact on consumer engagement, brand perception, and conversion rates. By analyzing case studies and empirical data, the research highlights both the advantages, such as cost reduction and enhanced targeting, and the challenges, including content authenticity and ethical considerations. The findings suggest that while AI-generated content significantly enhances marketing performance, its success depends on strategic integration with human creativity and oversight to maintain brand trust and relevance.

Source: International Journal of Environmental Sciences

DOI: 10.64252/95pzsg85

Authors: K.Sonia Nancy, Dr. M Suresh, Dr. V. Nalini, Dr. S. HEMALATHA, Dr. D. PAUL DHINAKARAN, M.RAJALAKSHMI

Institutions: SRM Institute of Science and Technology, Hindustan Institute of Technology and Science, University of Madras

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4411972041

FWCI: 1.844

Cites: 4

Cited by: 1

Related to: 10