Work

Digital doppelgänger: navigating consumer brand engagement in the metaverse

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-07-2024-0344

Authors: Jashim Khan, Meng Tao, Ansar Abbass

Institutions: University of Surrey, Dongbei University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411981095

FWCI: 25.28

Cites: 79

Cited by: 14

Related to: 10