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An Empirical Study on Impact of Green Marketing on Consumer Behaviour in Tiruchirapalli

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Modern Management & Entrepreneurship

DOI: 10.62823/jmme/15.02.7673

Author: Nisha Martina. L

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4411995173

FWCI:

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