Work

Exploring the Influence of Psychological and Cognitive Factors on Impulsive Buying Behavior in Online Apparel Shopping: A Comprehensive Study on Consumer Perceptions, Post-purchase Behavior, and Social Commerce Influence Men's Fashion Products (Study Case: Zalora Indonesia)

Year: 2024

Type: article

Abstract: Exploring the Influence of Psychological and Cognitive Factors on Impulsive Buying Behavior in Online Apparel Shopping: A Comprehensive Study on Consumer Perceptions, Post-purchase Behavior, and Social Commerce Influence Men's Fashion Products (Study Case: Zalora Indonesia)

Source: International Research Journal of Economics and Management Studies

DOI: 10.56472/25835238/irjems-v3i9p114

Author: Digjaya Nata Nagara

Institution: Bandung Institute of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412011614

FWCI:

Cites:

Cited by:

Related to: 10