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The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application)

Year: 2024

Type: article

Abstract: The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application)

Source: International Research Journal of Economics and Management Studies

DOI: 10.56472/25835238/irjems-v3i9p115

Author: Hafizh Ivan Aufa, Ananda Sabil Hussein, Sri Palupi Prabandari

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412011622

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