Year: 2025
Type: article
Study design: Observational Study
Abstract: Purpose -The purpose of this study is to investigate the factors that influence social commerce (s-commerce) shopping intention employing the Theory of Planned Behavior (TPB).The determinants such social influence, electronic word of mouth (eWOM), and trust on the intention, and social influence and eWOM on trust, as well as the role of trust as a mediator, are examined.Design/Methodology/Approach -This study makes use of a dataset containing 233 responses from an online survey, selected through non-probability sampling.The partial least squares structural equation modelling (PLS-SEM) with SmartPLS 4.0 was employed to analyze the data and confirm the hypotheses proposed.Findings and implications -The findings demonstrated empirically that social influence and eWOM significantly contribute to enhancing s-commerce shopping intention.Social influence and eWOM were also found to significantly influence trust.Also, trust was revealed to successfully mediate the association between social Sažetak Svrha Svrha je ove studije primjenom Teorije planiranoga ponašanja istražiti čimbenike koji utječu na namjeru kupovine putem društvene trgovine (s-commerce).Odrednice poput društvenog utjecaja, elektroničke usmene predaje (eWOM) i povjerenja ispituju se u odnosu na namjeru kupovine, društveni utjecaj i eWOM u odnosu na povjerenje kao i uloga povjerenja kao posrednika.Metodološki pristup U istraživanju je korišten skup podataka koji sadrži 233 odgovora iz anketnog online istraživanja ispitanika odabranih metodom neprobabilističkog uzorkovanja.Za analizu podataka i potvrdu predloženih hipoteza korištena je metoda parcijalnih najmanjih kvadrata -modeliranjem strukturnih jednadžbi (PLS-SEM) u programu SmartPLS 4.0.Rezultati i implikacije Rezultati su empirijski pokazali da društveni utjecaj i elektronička usmena predaja (eWOM) značajno doprinose povećanju namjere kupovine putem društvene trgovine.Društveni utjecaj i eWOM isto tako značajno utječu na povjerenje.Nadalje, otkriveno je da povjerenje uspješno posreduje između
Source: Market-Tržište
Authors: Wan Rasyidah Wan Nawang, Intan Fatimah Anwar, Amalina Mursidi, Najwa Mohd Najibd, Raja Azhan Raja Mamat
Institution: Universiti Sains Islam Malaysia
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412015741