Year: 2025
Type: article
Study design: Observational Study
Abstract: This study explores the impact of technological advancements and regulatory support on marketing efficiency in promoting digital payment platforms in India with focusing on National Payment Corporation of India (NPCI). Using a quantitative approach, data from surveys and secondary sources were analyzed through statistical methods. Findings indicate that the success of digital payment platforms such as UPI, IMPS, etc. has strengthened the regulatory framework and user-friendly platforms. Government policies, clear guidelines and user-focused initiatives play a key role in making digital payments more accessible and trusted by the public.
DOI: 10.64252/byhmyq76
Authors: Sri Lakshmi, Sai Saraswathi, Srilekshmi P Nambiar, Rashmi J Menon
Institution: Amrita Vishwa Vidyapeetham
Language: English
Subfield: Health Information Management
Field: Health Professions
Domain: Health Sciences
Open Access status: hybrid
OpenAlex ID: W4412022299