Work

Justification of the Company's Marketing Strategy in Crisis Conditions

Year: 2024

Type: article

Source: TRADE AND MARKET OF UKRAINE

DOI: 10.33274/2079-4762-2024-56-2-90-99

Authors: N. S. Pryimak, О. М. Vashchenko, V. S. Adamovska

Institutions: Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, Kryvyi Rih National University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412036420

FWCI:

Cites: 5

Cited by:

Related to: 10