Work

Applying Laddering Data to Communications Strategy and Advertising Practice

Year: 1995

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1995.12466475

Authors: Thomas J. Reynolds, David B. Whitlark

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412084589

FWCI:

Cites: 8

Cited by: 50

Related to: 10