Work

Single-Source Research Begins to Fulfill Its Promise

Year: 1995

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1995.12466467

Author: John Philip Jones

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412086014

FWCI: 10.78

Cites: 5

Cited by: 36

Related to: 10