Work

A Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue

Year: 1991

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1991.12466792

Authors: Thomas J. Reynolds, Charles Gengler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412086818

FWCI: 1.095

Cites: 19

Cited by: 12

Related to: 10