Work

Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1998.12466537

Authors: Michael T. Elliott, Paul Surgi Speck

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412087686

FWCI: 9.929

Cites: 17

Cited by: 250

Related to: 10