Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
Year: 2025
Type: review
Study design: Systematic Review
DOI: 10.1111/ijcs.70095
Authors: Heena Alwani, Ramulu Bhukya
Institution: Central University of Rajasthan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412100299
