Work

Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers

Year: 2025

Type: article

Abstract: ABSTRACT Drawing on persuasion theory and the affect transfer hypothesis, this study explores how affection for social media influencers mediates and moderates followers' content perception (entertainment and informational value) and purchase intent. Using a dataset of 6633 French female followers across fashion, beauty, sports, news, and personal development sectors, and analyzed via PLS‐SEM, results show affection's dual role. Information quality enhances affection, whereas entertainment compensates for low affection, especially among younger followers in beauty and fashion. Information quality, entertainment, and affection explain purchase intent across sectors, with older users valuing information quality more and showing higher purchase intent.

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70085

Authors: Karina Sokolova, Saeedeh Rezaee Vessal, Charles Perez

Institutions: Paris School of Business, Pôle Léonard de Vinci

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4412102027

FWCI: 14.75

Cites: 89

Cited by: 8

Related to: 10