Work

Cynical Marketers at Work

Year: 1988

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1988.12467725

Author: Donald L. Kanter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412108642

FWCI:

Cites: 4

Cited by: 6

Related to: 10